Sheer Cover is no ordinary makeup. Sheer Cover Mineral Foundation is a pigment and mineral complex that provides full coverage, designed to give you a sheer, flawless-looking finish. The minerals work with your skin's natural oils to make imperfections seem to disappear instantly without looking thick, cakey or dull. Minerals are the hottest thing in makeup right now - and for good reason. Hollywood makeup artists rave about the radiant coverage of mineral powders. Skincare professionals use mineral foundation for special cosmetic needs. You too, will be amazed by the beautiful, natural coverage you will achieve with Sheer Cover. Sheer Cover mineral powders contain no oils, perfumes, dyes or talc. Pure mineral pigments lay on top of your skin to provide extraordinary coverage, while mica reflects light to minimise the look of fine lines and give you a sheer, flawless finish. The result is a luminous, natural look that lasts. Sheer Cover is a huge hit in the US and is rapidly conquering the European market, with celebrity users including Leeza Gibbons, Leanne Rhymes and Jamie Lee Curtis among the millions of avid Sheer Cover fans. Guthy-Renker is one of the world's largest direct response television companies, marketing many famous brands including Sheer Cover, Meaningful Beauty, Proactiv Solution, Winsor Pilates, Youthful Essence and many more. Guthy-Renker's core business is direct response TV advertising including infomercials (longform and shortform), online and print advertising.